Real Savings Travel

The advertising industry for a long period of time has been comparable to some kind of mysterious art with a murky Return On Investment, and for a simple reason: Clients rarely know for sure who sees their ads, and not least if the ads have any influence on anyone or not. This is something that CEO of ADS Media Xavier Buyse wants to change. Even though businesses spend a a huge amount of money every year on marketing, those adverts more often than not end up failing to engage with the consumers who view them. On average, Americans are subject to some 3000 basically random sales pitches per day. Two-thirds of people canvassed in a huge case study said they felt “constantly bombarded” by ads, and lots said the adverts they are exposed to have little or no relevance to them.

his has been proven by the amount of other companies which sell mobile phones releasing their own response to the iPhone. Although no one has yet being able to develop the ubiquitous ‘iPhone killer’ yet, with sales of Googles own mobile device running on Android not quite matching up to the phenomenal sales of the iPhone. One question which should be posed is whether an increasing amount of mobile ads could perhaps slow the development of the market as a whole as people become tired of ever more resourceful ways advertiser flog their wares. At this point the industry is still in its early days and mobile ads are not completely intrusive, usually just consisting of a small amount of text at the top of the screen.

In a very small amount of time Apple has sold thirty million iPhones. 000 applications in the iTunes store and consumers have installed more than 1.8 billion of them, creating the perfect platform for advertisers and marketers. Mobile is an industry which is relatively closed and unclear to the outside and a huge distance from the more open environment enjoyed by the advertising industry. What’s amusing is that it is the ability of directly communicating with the consumer that is attracting the brands to a space that fails to communicate.

Advertising on mobile devices is in for a prosperous time ahead; a fact which has not missed ADS Media’s CEO Xavier Buyse looking ahead to 2014, and the space for advertising on mobile devices is anticipated to develop by the tune of $2 bn per year. Mobile advertising has shown tantalisingly exciting growth throughout 2008, and 2009 so far in an overall declining advertising market.

Long gone are the days when people left home without their phone, the Apples iPhone promises to be the new digital wallet, giving us the capability to show off music photo and video wherever we are whenever.