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The wrong online publishing software can spoil any inventive electronic magazine. The most important decision to take when you’re making an ebrochure is picking your software provider. Formatting your message is merely a small part of what they do. Amongst the potential features, ease of use is the most important. The software package could be the most impressive you’ve seen - but without being able to actually use it, it’s worth nothing… Before selecting a supplier for your ezine, make time to test it. With hacking and spamming being an issue online, security measures should be your next consideration after you’ve made an online publication. Have you been told whether and/or how your account has been secured? Can people just copy and paste your content or does the digital publishing software supplier have security measures to stop such things? Is your content protected by the publishing software vendor from copy-pasting by the common reader?

You’ll also need to think about interactive collateral management to market your ezine. Whatever marketing strategy you go for, you have to ponder these matters - perhaps not for every single issue but instead for the company as a whole. What use are you making of networking media? What consideration has been made of dealing with advertisements? Thinking about search engines is also extremely important when considering marketing this digital publication.

Is your content just going to be made accessible for free? You could think if you can offer a variety of subscription choices. Also, the nature of your content - is it monetized ? Will you be providing teasers to sell the magazine? What’s the availability of the magazine? Will it be private - then you can investigate several hosting possibilities or will it be public? In that case you will probably be better hosting directly with the supplier. What is your plan about back copies? Prior to it becoming a necessity you need to think about potentially critical situations. What about their tech-support? Check out the FAQ page. Also check any sort of how-to guide they may feature. Do they publish any response time? Is there an email address or phone number which is easy to access? Tech-support might be the last consideration but it should be a decisive factor in your choice of provider.

Your skills are being tested - make your decision cautiously. Lacking the right host your publication will not prosper so well.